Site Selection

Success demands careful site selection based on a geomarketing study. Differentiation revolves around both:

Location

  • Neighbourhoods. where loyalty and repeat business are key and understanding the area’s supply and demand paramount.
  • Tourist spots. require a focus on the breadth of offerings and meeting high peak-hour demand.
  • Shopping Malls. impose a “logic” of the purchases to be understood.

Size

a)  Walk-in Shops. occupy 50-80 m2 where a strong seasonal component with a layout optimising production and sales.
b) Largue Shops. with more than 150 m2 focus on year-round production and sales, laid out to invite people to linger and enjoy our products.

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